The Right Content is King

As a trusted partner, the EY Advisory Practice approached J&L to create a series of short videos that would break up dense content to showcase key service offerings and serve as a teaser to spark conversations before client meetings, at events and on social media.

How we did it

  • Translated existing, information-dense assets into compelling digital stories
  • Created compelling assets that were easily shared across multiple channels
  • Leveraged video production experts to execute in a tight timeline

Results

  • 10k+ Views
  • 1k+ Social shares
  • 100+ Client meetings

To market one of EY’s biggest tax events of the year, attended by over 5,000 partners and clients, the EY Tax team approached J&L for help with a quick turnaround time. J&L created a teaser video – a “behind the scenes” look at what issues and macro trends would be addressed at the event – to invigorate audiences for a robust discussion.

How we did it

  • Deep dive with the tax team to better understand their goals and topics they wanted to showcase
  • Created a storyboard ripped from the headlines of the day regarding industry challenges
  • Executed pithy conversation starter video that kicked off the largest global tax event for EY all within two weeks

Results

  • 5k+ Views
  • 300+ Client meetings

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