You’re not just being searched anymore, you’re being summarized by AI. See why traditional SEO isn’t enough and how firms need to think in three layers now: SEO/AEO/GEO. Or more simply put seen/considered/chosen If you’re not being referenced, you’re already being left out of the decision.

For life and annuity insurers, the pressure to produce more content has become a distraction from a more urgent problem: the content you already have isn’t working hard enough.

Watch J&L Lead Video Producer Christian Montalbano as he runs through our top 5 simple but useful tips on how to create better quality video when working from home.

Did you know 72% of people prefer to learn about a product or service by watching a video? Or that video is now the most effective way to engage customers on LinkedIn thanks to an impressive 82% view rate?

Congratulations to our very own Founder & CEO, Jennifer Compton for being among the 2020 Enterprising Women of the Year Award winners!

Keeping on top of the latest trends and developments in B2B content marketing is never easy. New content types and formats are continuously evolving to be pushed out through emerging channels, while at the same time budgets are squeezed and KPI expectations rise.