Today over 85% of businesses are active on social media, which means that employee advocacy is key. J&L knows that people buy people so many of our clients engage us to work with leaders to elevate their presence by becoming brand ambassadors.
How we do it
- Conduct personalized digital footprint audits
- Lead immersive in-person and online trainings and coaching programs to give leaders the tools to understand and engage their channels moving forward
- Work with leaders to identify content that will set them apart as an industry thought leader and drive awareness in their space amongst peers, clients and potential clients
- Prepare leaders to have robust and meaningful conversations on their personal social channels in anticipation of industry leading events like: SAP Sapphire, HIMSS, RSA, Milken, SALT, etc.
- Create content for leaders both short and long-form posts
- 40+Warm leads
- 100+Long-form posts for senior leaders
J&L helped prepare over 200 senior EY leaders and partners to have robust and meaningful conversations on their personal social channels in anticipation of industry leading events like: SAP Sapphire, HIMSS, RSA, etc.
How we did it
- Researched and compiled event details, URLs, hashtags, social handles (including speakers) company sessions and timings
- Provided before, during and after social media recommendations and content
- Developed quote cards/event promos using imagery and branding for corporate and personal channels
- 6+ Major US industry conferences
- 100+ Posts written & used by senior leadership