Client Leads Through Social Selling

Today over 85% of businesses are active on social media, which means that employee advocacy is key. J&L knows that people buy people so many of our clients engage us to work with leaders to elevate their presence by becoming brand ambassadors.

How we do it

  • Conduct personalized digital footprint audits
  • Lead immersive in-person and online trainings and coaching programs to give leaders the tools to understand and engage their channels moving forward
  • Work with leaders to identify content that will set them apart as an industry thought leader and drive awareness in their space amongst peers, clients and potential clients
  • Prepare leaders to have robust and meaningful conversations on their personal social channels in anticipation of industry leading events like: SAP Sapphire, HIMSS, RSA, Milken, SALT, etc.
  • Create content for leaders both short and long-form posts

Results

  • 350+Trainings
  • 40+Warm leads
  • 100+Long-form posts for senior leaders

J&L helped prepare over 200 senior EY leaders and partners to have robust and meaningful conversations on their personal social channels in anticipation of industry leading events like: SAP Sapphire, HIMSS, RSA, etc.

How we did it

  • Researched and compiled event details, URLs, hashtags, social handles (including speakers) company sessions and timings
  • Provided before, during and after social media recommendations and content
  • Developed quote cards/event promos using imagery and branding for corporate and personal channels

Results

  • 6+ Major US industry conferences
  • 100+ Posts written & used by senior leadership

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