Case Studies

Creating business impact from diversity


CDW is a leading champion of business diversity, spending over $1bn annually with small and minority-owned suppliers. But their impressive work wasn’t getting noticed. J&L created a communications and content strategy to tell CDW’s diversity story across multiple channels, earning the attention of key audiences, strengthening supplier relationships, and helping unlock sales opportunities.

“The combination of smart counsel and outstanding delivery is what makes J&L such a valuable partner to CDW. The Economic Impact Report they created for us brought our business diversity commitment to life in a way that truly resonated with customers, prospects and partners. My team’s phones have been ringing off the hook ever since we launched it!”
— Global Director of Business Diversity, CDW

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Turning expertise into engagement


Our client, a Big Four professional services firm, has some of the world’s foremost experts in their field yet engagement with their executive content was low. We developed a content creation and distribution strategy including social media, paid thought leadership, owned and earned editorial, speeches, bylines, and articles. And by getting the right leaders onto the right platform at the right time, we helped generate a 10x increase in engagement. 

“I love working with J&L. Whatever we need from them, I know they will always bring the people and expertise to deliver it quickly and to a high standard. They also have the experience to work with senior leaders in the business and the flexibility to deal with unexpected or changing requests – both of which are invaluable.”
—Marketing Director, EY

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Delivering high-quality content from anywhere


The pandemic meant many of Equitable’s clients were experiencing considerable economic anxiety and uncertainty. Yet unlike during normal times, the firm’s advisors were unable to provide financial guidance and reassurance face-to-face. Using our remote AI video service, VirtualPRO, we created compelling, tailored content that gave the company’s clients actionable insights and ensured its vital relationships remained strong.

“Client relationships are the cornerstone of our business – and the pandemic was a crucial time to maintain communication and offer topical news and guidance around issues they were concerned about. J&L delivered high-quality, video and editorial content with agility and speed, allowing us to continue providing clients with the support they expect from us.”
—Marketing Director, Equitable

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More samples


Get Found and Get Business

TayganPoint Consulting Group built their business working with big pharma through personal connections. However, they couldn’t land new clients due to lack of brand awareness and strong positioning in the marketplace. To solve this, they engaged J&L to elevate their brand and generate warm client leads.

Get Found and Get Business

Reach #1 on Google Search

Veeve – a home sharing service for London, Paris and LA homeowner entrusted J&L with digital and video to increase both occupancy and inventory. Our work generated thousands of views, click-throughs and conversions helping Veeve deliver on their mission: make renting out your home while you are away as effortless as possible.

Reach #1 on Google Search

Content That Gets Clicks

Companies trust J&L to take their content that is either too dry, too data or jargon heavy or hidden on their corporate website and get clicks. Our writers are former journalists that understand headlines matter. We work with clients to write and publish engaging content that gets clicks.

Content That Gets Clicks

Client Leads Through Social Selling

Today over 85% of businesses are active on social media, which means that employee advocacy is key. J&L knows that people buy people so our clients engaged us to work with their leaders to elevate their presence as subject matter experts and brand ambassadors.

Client Leads Through Social Selling