This program is built around 3 key phases that combine to create a successful and holistic social selling program for executives and leadership.
Phase 1: Plan
- Conduct a personalized digital audit, with a report and recommendations
- Train key stakeholders one-on-one or in a group (business line/sector)
Phase 2: Build
- Develop personal social brands – which themes and areas of interest should the leader be known for?
- Identify the white space to develop subject matter experts
- Build credibility & expand the network
Phase 3: Expand
- Develop focused, dynamic content around identified themes that appeal to your audience
- Develop and maintain a posting cadence to grow engagement